Project Overview
Oak View Group is a global leader in venue development, management, and premium hospitality. The objective of this project was to redesign the corporate website experience to better reflect the scale, authority, and sophistication of the organization. The existing digital presence needed stronger clarity around services, improved navigation, and a more modern visual identity that aligned with the company’s industry leadership.
The focus of the redesign was to create a structured and intuitive user experience that clearly communicated Oak View Group’s business pillars while supporting multiple stakeholder audiences including investors, partners, venue operators, and corporate teams. I rethought the information architecture to simplify complex offerings and organized content into digestible sections that allowed users to quickly understand the company’s capabilities and global impact. The final design emphasized strong storytelling, clear hierarchy, impactful data presentation, and a polished visual system that reinforced credibility and scale.
My Contributions
I led the user experience and interface design for the project, focusing on clarity, structure, and visual authority. I redesigned the sitemap and primary navigation to better organize the company’s services and improve discoverability across key business areas. I developed user flows tailored to different stakeholder types, ensuring each audience could quickly access relevant information.
I created wireframes that established a strong content hierarchy and improved readability across long form corporate pages. From there, I designed the full visual interface, building a cohesive system of typography, spacing, and modular content blocks that supported scalability across the site. I also developed reusable UI components to maintain consistency and future flexibility. While I did not handle development, I delivered high fidelity design files and detailed interaction guidance to support seamless implementation by the engineering team.
