Project Overview
Jessica Angel Collection is a fashion brand known for elevated eveningwear and statement silhouettes. The brand’s seasonal presence across digital and physical platforms required a cohesive visual direction that felt modern, refined, and aligned with high fashion expectations.
The objective was to ensure that every customer touchpoint from trade shows to email marketing to the homepage reflected the same level of elegance and sophistication as the garments themselves. Each season required visual updates that aligned with new collections while maintaining brand consistency and recognition.
The result was a unified seasonal brand experience that strengthened Jessica Angel’s presence both online and in person, supporting retail buyers, event attendees, and direct to consumer audiences.
My Contributions
I led the seasonal visual direction across marketing and digital platforms. I designed large scale trade show posters and exhibit graphics that elevated the brand’s physical presence and attracted buyers in competitive showroom environments.
I created newsletter campaigns and promotional email blasts aligned with each collection launch, ensuring consistent typography, imagery, and messaging that drove engagement and product visibility.
I also managed homepage updates and digital refreshes per season, aligning layout, hero imagery, and featured collections with current campaigns. My role extended beyond individual assets into maintaining overall brand consistency, ensuring that every visual element from booth graphics to web banners reflected a cohesive, fashion forward identity.
