Project Overview
The Casa Bacardi kiosk project was designed to deliver a seamless, self-guided guest experience that supports tour discovery, ticket selection, and purchase in a high-traffic, in-venue environment. The kiosk guides users through a clear end-to-end journey—from the homepage and tour selection, through date and time selection, guest information, payment, and ticket confirmation. The experience balances operational clarity with brand storytelling, ensuring guests can move quickly through the flow while still feeling immersed in the Casa Bacardi identity.
My Contributions
I led the UX and UI design for the entire kiosk experience, defining the full user flow and designing every screen in the journey. This included structuring the information architecture, designing touch-optimized layouts for each page, and creating clear interaction patterns suited for public kiosk use. I also handled the visual design of the interface, including the card layouts and branded components, ensuring consistency across all steps of the flow. Throughout the project, I translated Casa Bacardi’s brand identity into a functional digital system—balancing bold visuals, readable typography, and intuitive navigation to create an experience that is both efficient and distinctly on-brand.
